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Alexa Looks for a New Job

Deep-pocketed Amazon is making cuts to the digital assistant after losing up to $5 billion a year in a largely successful effort to boost usage. Is a move to another division of the e-commerce juggernaut in the offing?

Tesla is Already Losing Market Share

Warren Buffet-backed Chinese carmaker BYD is giving Tesla a run for their money despite not being in the U.S. market. Don’t have $60,000 for an EV? Electric bike sales are booming.

How to Make TikTok Work for You

In Else Newsletter # 21, we share tips from people who are using TikTok with great results, explain why this could have helped cause the terrible quarter other social networks just had, and see if we can spot the Chinese Communist Party lurking behind the craziest video feed in the world

The Circuit Shuts Off

In Else newsletter #20, we review the impact of the latest U.S. government restrictions on Chinese chip makers, as computer sales go down, and Microsoft finds its voice with a new chip