A World Without Advertising
A world without advertising would miss information about the food we eat, the cars we drive, and almost everything we buy. And everything would cost… Read More »A World Without Advertising
Think True
The “Think small” campaign in 1959 changed the history of Volkswagen. A company founded in the Germany of the 1930s became the brand of progressive… Read More »Think True
From Tablet to Tablet by Way of Paper, in Western Progression
Around 5500 BC there was portable communication in the East: clay tablets that recorded news and transactions. Seven millenia later, tablets and calculators return after… Read More »From Tablet to Tablet by Way of Paper, in Western Progression
The Universe Fits in Eight Characters
We compress text to the size of a mobile. There is an old, and brief, solution: the word. “In the letters of rose there is the… Read More »The Universe Fits in Eight Characters
There is Plenty of Time
The possibility to buy online in a second, something that could take us hours in the past, makes us believe that “we have no time.”… Read More »There is Plenty of Time
Which Half is Wasted?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker said a century ago. Do you believe… Read More »Which Half is Wasted?
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