You Need Stories: We Are Writers
Now you can have professional journalists and writers working on your story thanks to Verb’s newsroom. Our core team used to work together at the Wall Street Journal, and they brought over to Verb the same work organization and process they used there to help you. Imagine having an entire newsroom working on your story. That is what you get at Verb.

Victor Aimi
Co-Founder
Victor is a public relations professional, co-founder and President of Verb. He spent more than 20 years at Microsoft Corporation in different marketing, sales and public relations positions. He resides in Miami. Email. More.
Avedis “Avo” Hadjian
Co-Founder
Avo is a journalist and writer, as well as a co-founder and the COO of Verb. He has worked as a reporter and editor for CNN, Bloomberg, and the Wall Street Journal. Avo is also the author of “Secret Nation: The Hidden Armenians of Turkey.” He resides in Venice. Email. More.
Federico Helman
Co-Founder
Federico is a communications expert who specializes in social and commercial communication. He is a co-founder and Vice-President of Verb, and he is a renowned advertising professional with extensive experience in national and international projects. He resides in Buenos Aires. More.
Ivan Rothkegel
Editor
Ivan is a journalist and an expert in international publishing in Spanish, an experience he gained from the Wall Street Journal, where he worked with Avo, Claudia, Patrick, Saemin, Sergio and Wilson. He has also worked in Diario Financiero in Chile and other business media. He resides in New York. More.
Claudia Sandoval
Journalist
Claudia is a journalist, editor and translator specializing in economics and technology. She has worked at the Wall Street Journal, Bloomberg, CNET and as a foreign correspondent for the newspaper El Tiempo of Colombia. She resides in New York. More. More.
Jaime Mejia
Journalist
Jaime is a journalist, specializing in production, business publishing and financial journalism. He has worked as an editor, journalist and translator for Rev, Mansion Global, Latin Trade, America Economia, Huffington Post, Televisa and The Wall Street Journal. He resides in Miami. More.
Roxana Belaunde
Journalist
Roxana is an independent journalist. She has worked at Cosas magazine of Peru, conducting interviews and articles on social, artistic, cultural and fashion topics. She is now dedicated to the subject of Peruvian and international gastronomy. She resides in Lima. More.
Saemin Yoon
Copy Editor
Saemin is a journalist and a communications professional. He has worked at The Wall Street Jounal as an editorial coordinator, translations editor and web editor. He now works at the Ministry of Education for the City of New York. He resides in New York. More.
David Cox
Journalist
David is a communications specialist, digital producer and award-winning journalist and writer, most recently at CNN. He lives in Atlanta. More.
Joao Mauro Uchoa
Journalist
Joao is a reporter, editor, and producer with experience in organizational communications, crisis management, and media training. He was as an editor at newspaper A Tarde and a radio host at CBN Radio, in Brazil. He resides in Sao Paulo. More.
Patrick Brock
Copy Editor
Patrick is journalist and translator specializing in business and finance. He is an editor for the English-language version of Brazilian business daily Valor Economico, and worked as a translator and editor of Brazil news for the Wall Street Journal. He resides in New York. More.
Wilson Lievano
Journalist
Wilson is a multimedia journalist, editor and animation designer with more than 10 years of experience at The Wall Street Journal. He studied journalism at Boston University and Stanford University. He resides in Boston. More.
Leandro Yanco
Creative Director
Leandro is a copywriter and creative director. He worked at agencies Casadevall Pedreño PRG, Arnold Spain & Ruiz Nicoli Lineas, among others. He is also a Spanish transcreator and voice-over director for international brands. His work have been awarded in Cannes, El Sol and Club de Creativos (CdeC). He lives in Madrid. More.
Jensy Florian
Designer
Jensy is a designer and art director with extensive experience in news design. He has worked as graphic news artist at the Wall Street Journal, and is a digital designer for the U.S. Sun newspaper. He resides in New York. More.
Alberto Cervantes
Designer
Alberto is a visual information designer with extensive design experience at The Wall Street Journal, Viacom, and other organizations. He resides in New York. More.
Vicente Marti Solar
Illustrator
Vicente is a concept artist whose editorial illustration work has appeared on El Mercurio newspaper in his home country of Chile, on Rolling Stone, Esquire, GQ, and other international media, and on advertising campaigns for prominent brands. He resides in Santiago. More.