You can learn how to disagree in style
Instead of saying “agree to disagree,” civility is the art to disagree productively. To learn it, check out these tips from the PRSA.
Blog
AWS Went to Court on Their Marketing Analytics: Could You Do the Same?
You can think it was the politics, or you can listen to AWS’ sales boss: “customers are our obsession.” This is how they do it, step by step.
This is why they don’t approve your public relations budget
Things left unsaid might be blocking your budget, even if everyone is happy with your PR program
The Power of Personal Stories
We turn to the stories of successful people behind the great ideas because knowing they were fallible humans like us is a powerful source of inspiration
You should write more often
Ann Handley is a writer, digital marketing pioneer, and WSJ best-selling author. We follow her publishing frequency advice.
Why work on your computer when you have a phone?
Regulations on the use of mobile devices at work have been overtaken by events. Take our survey to share your mobile work habits.
Training Your AI is Just as Hard as Raising a Child
Toutiao is a Chinese news personalization app which uses artificial intelligence to select what news items to present to its 120 million daily active users. Algorithmic personalization is effective, but how to prevent its downsides?
Searching the Library of Babel
SEO link building strategies sound a lot like PR when you look at them. We follow Rand Fishkin to see how both disciplines are evolving.
There is no such thing as free news
Consumption of digital news in Latin America grew exponentially during the Covid-19 pandemic, and more people are paying for subscriptions.
All Marketing is Mobile Marketing: Cindy Krum
The evidence about the importance of a strong mobile experience is clear, yet for many publishers their mobile websites are often an afterthought.