Digital Transformation is Hard but Expensive
Out of total, 67% of New York Times business in 2020 was subscriptions, up from 44% in 2010.
Blog
George Orwell’s tips for a less Orwellian future
George Orwell is famous for “1984,” but his work as a journalist is less known. In the essay “Politics and the English language”, Orwell explains how to use language to sharpen the way we think.
You are not earning enough
Escape the trap of your public relations job being evaluated only on your “earned media” results
To The Goddesses Around Us
On this Women’s Day, we celebrate with gratitude the power of everyday miracles in our friends and colleagues around the world. Happy Women’s Day!
How to help your spokespersons shine
We all like to hear the news, especially when they are bad, from persons, who speak and who can relate to us. Check out how Verb can help prepare your spokespersons to shine.
You can generate B2B leads on Facebook at a low cost per lead
Here are the results of an experiment using Facebook native forms to generate B2B leads at less than $5 per lead
The Time Avo Went From New York to LA by Train
Back in 2016, Avo traveled from New York to Los Angeles by train, and shared the experience in a series of twenty posts in this blog, a collection he called “The Trans-American Railroad.” The recent US elections brought the series back to mind.
Let’s Write a Better Year
At Verb Company we cannot wait to start a better year. We wish you a great 2021 and hope to meet again soon.
Some Tips To Write a Good Press Release
A good press release is plain, unassuming, and does not oversell anything. Here are 10 tips to write good press releases every time.
The lesser-known side of Facebook
Dan Grech of BizHack explains why the social network is more relevant than ever as a powerful tool to capture new customers