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Toutiao is a Chinese news personalization app which uses artificial intelligence to select what news items to present to its 120 million daily active users. Algorithmic personalization is effective, but how to prevent its downsides?
SEO link building strategies sound a lot like PR when you look at them. We follow Rand Fishkin to see how both disciplines are evolving.
Consumption of digital news in Latin America grew exponentially during the Covid-19 pandemic, and more people are paying for subscriptions.
The evidence about the importance of a strong mobile experience is clear, yet for many publishers their mobile websites are often an afterthought.
Out of total, 67% of New York Times business in 2020 was subscriptions, up from 44% in 2010.
Escape the trap of your public relations job being evaluated only on your “earned media” results
On this Women’s Day, we celebrate with gratitude the power of everyday miracles in our friends and colleagues around the world. Happy Women’s Day!
We all like to hear the news, especially when they are bad, from persons, who speak and who can relate to us. Check out how Verb can help prepare your spokespersons to shine.
Here are the results of an experiment using Facebook native forms to generate B2B leads at less than $5 per lead
Back in 2016, Avo traveled from New York to Los Angeles by train, and shared the experience in a series of twenty posts in this blog, a collection he called “The Trans-American Railroad.” The recent US elections brought the series back to mind.
