“Wave of Knowledge” Campaign for TODO1 Services

TODO1 Services is a platform-as-a-service company of experts in digital channels for the financial industry, with over 12 million users and 4 billion digital transactions per year for some of the largest banks in Latin America. The “Wave of Knowledge” campaign by Verb.company helped them go from zero public documents about their complex work to a compelling set of two dozen documents (and counting) about the key themes of the financial industry’s digital transformation. These documents support the company’s international expansion by feeding their outreach to banking executives who had never heard of TODO1 before. Each document is a package of new and relevant information, with audiovisual and social media components to amplify its impact.