How getting an outside view benefits your organization
The right PR agency can give you an outside view of how your brand can contribute to the topics that reporters are working on
Media
How to play a more effective editing role for your corporate blog
Editing is one of those tasks where investing time first saves you time later. Here’s how to make your editing faster, with a little help from HubSpot
How to help your spokespersons shine
We all like to hear the news, especially when they are bad, from persons, who speak and who can relate to us. Check out how Verb can help prepare your spokespersons to shine.
Media relations is a marathon, not a sprint
Verb spoke with Jennifer R. Hudson, a public relations professional with a distinguished track record that began in the airline industry. With a focus on strategic corporate communications, Jennifer discussed with us the challenges faced by businesses and media and misconceptions about what public relations can and cannot do.
How publishing on your website makes you a better communicator
Six ways publishing on your own website makes you a better communicator
Twitter Empowers a Generation of Citizen Journalists in Venezuela
A crippling crisis has left Venezuela hungry for food, and news. This is no pun. A permanent “Bolivarian Revolution,” one that never managed to… Read More »Twitter Empowers a Generation of Citizen Journalists in Venezuela
Really, Facebook is Not a News Site
Satirical newspaper The Onion ran a mock story about Facebook founder Mark Zuckerberg advising users not to get their news from the social network… Read More »Really, Facebook is Not a News Site
The Shutdown of Al Jazeera America, One More Failed Media Project
In TV, the bias of “winner takes all” is especially strong, and Al Jazeera America succumbed to low ratings, an identity crisis and an adverse… Read More »The Shutdown of Al Jazeera America, One More Failed Media Project