What to do when your holding statements fall behind the news? Be quick to accept criticism and learn from your mistakes
Improvisation offers a way forward when facing the unexpected in marketing and in life, if you are open to analyzing new data and making quick decisions based on it
Verb spoke with Jennifer R. Hudson, a public relations professional with a distinguished track record that began in the airline industry. With a focus on strategic corporate communications, Jennifer discussed with us the challenges faced by businesses and media and misconceptions about what public relations can and cannot do.
Avo sat down (virtually, of course) with our dear Pilar “Pili” Metzler of Avaya, one of Verb’s first customers, to talk about how news and events are changing because of the COVID-19 crisis. She thinks some changes are here to stay.