You’ve seen nothing like it, so you need to improvise
Improvisation offers a way forward when facing the unexpected in marketing and in life, if you are open to analyzing new data and making quick decisions based on it
crisis
Media relations is a marathon, not a sprint
Verb spoke with Jennifer R. Hudson, a public relations professional with a distinguished track record that began in the airline industry. With a focus on strategic corporate communications, Jennifer discussed with us the challenges faced by businesses and media and misconceptions about what public relations can and cannot do.
Pilar Metzler on going virtual: “I believe it‘s going to stay that way”
Avo sat down (virtually, of course) with our dear Pilar “Pili” Metzler of Avaya, one of Verb’s first customers, to talk about how news and events are changing because of the COVID-19 crisis. She thinks some changes are here to stay.