crisis

Media relations is a marathon, not a sprint

by Victor Aimi
July 6, 2020July 6, 2020

Verb spoke with Jennifer R. Hudson, a public relations professional with a distinguished track record that began in the airline industry. With a focus on strategic corporate communications, Jennifer discussed with us the challenges faced by businesses and media and misconceptions about what public relations can and cannot do.

Pilar Metzler on going virtual: “I believe it‘s going to stay that way”

by Avedis Hadjian
May 23, 2020May 29, 2020

Avo sat down (virtually, of course) with our dear Pilar “Pili” Metzler of Avaya, one of Verb’s first customers, to talk about how news and events are changing because of the COVID-19 crisis. She thinks some changes are here to stay.