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The “Think small” campaign in 1959 changed the history of Volkswagen. A company founded in the Germany of the 1930s became the brand of progressive customers in the U.S. and the world. The fraud on emissions invites to rethink the slogan with the best rhetorical tool: the truth.
Which Half is Wasted?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker said a century ago. Do you believe in the stats? Bots have driven cheating. A media firm, OLX, even favors stop counting clicks. And now there are mobile ads blockers.
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Can you afford our services? Now you can figure it out on your own using the table below. Please email us for payment options. Remember we are under no obligation to start services until we receive your payment.
Original writing of your press release, newsletter, corporate blog post, opinion column, or format of choice. Includes charts, photos, or illustrations as needed.
Editing and distribution of your news to a targeted list of journalists in 48 hours, followed by interaction handling. Please note that we do not guarantee publication.
per white paper
Interviewing, reporting and writing of white papers of about 3,000 words in length, presented in customer’s branding, with charts, photos, and illustrations.