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How Fiat Hopped on Google to Drive Traffic
Oil prices and the Detroit meltdown brought Fiat back to the U.S. To raise brand awareness following an absence of decades, it worked with Google on a strategy of online ads and search optimization. In 12 months, name recognition rose 127% and year-on-year sales 120%.
I’m an Ad Man, and I Use Ad Blockers
Last week I installed my first ad blocking software. I had not cared to do it earlier because, well, I am an ad man, and I have a professional interest in advertising. But last week I changed my mind. I was trying to learn the results of presidential elections in Argentina by checking the local media… Read…
A World Without Advertising
A world without advertising would miss information about the food we eat, the cars we drive, and almost everything we buy. And everything would cost more. Advertising fosters competition. Do you remember your first cell phone? With ad blockers, only those that inform without screaming will be left.
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Can you afford our services? Now you can figure it out on your own using the table below. Please email us for payment options. Remember we are under no obligation to start services until we receive your payment.
Original writing of your press release, newsletter, corporate blog post, opinion column, or format of choice. Includes charts, photos, or illustrations as needed.
Editing and distribution of your news to a targeted list of journalists in 48 hours, followed by interaction handling. Please note that we do not guarantee publication.
per white paper
Interviewing, reporting and writing of white papers of about 3,000 words in length, presented in customer’s branding, with charts, photos, and illustrations.