Digital books were going to kill print this year. But in 2015, e-book sales dropped whereas paper’s rose. And TV was going to kill the radio, and… Read More »The Reports of my Death are Greatly Exaggerated
Microsoft launches hardware and the Steve Jobs movie is released. The fabulous Xerox PARC in the 70’s inspired Jobs and Bill Gates. Xerox bet on the… Read More »The Mission and the Vision, from Seville to Seattle
A world without advertising would miss information about the food we eat, the cars we drive, and almost everything we buy. And everything would cost… Read More »A World Without Advertising
The “Think small” campaign in 1959 changed the history of Volkswagen. A company founded in the Germany of the 1930s became the brand of progressive… Read More »Think True
Around 5500 BC there was portable communication in the East: clay tablets that recorded news and transactions. Seven millenia later, tablets and calculators return after… Read More »From Tablet to Tablet by Way of Paper, in Western Progression
We compress text to the size of a mobile. There is an old, and brief, solution: the word. “In the letters of rose there is the… Read More »The Universe Fits in Eight Characters
The possibility to buy online in a second, something that could take us hours in the past, makes us believe that “we have no time.”… Read More »There is Plenty of Time
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker said a century ago. Do you believe… Read More »Which Half is Wasted?
