Searching the Library of Babel
SEO link building strategies sound a lot like PR when you look at them. We follow Rand Fishkin to see how both disciplines are evolving.
There is no such thing as free news
Consumption of digital news in Latin America grew exponentially during the Covid-19 pandemic, and more people are paying for subscriptions.
All Marketing is Mobile Marketing: Cindy Krum
The evidence about the importance of a strong mobile experience is clear, yet for many publishers their mobile websites are often an afterthought.
Digital Transformation is Hard but Expensive
Out of total, 67% of New York Times business in 2020 was subscriptions, up from 44% in 2010.
You are not earning enough
Escape the trap of your public relations job being evaluated only on your “earned media” results
To The Goddesses Around Us
On this Women’s Day, we celebrate with gratitude the power of everyday miracles in our friends and colleagues around the world. Happy Women’s Day!
How to help your spokespersons shine
We all like to hear the news, especially when they are bad, from persons, who speak and who can relate to us. Check out how Verb can help prepare your spokespersons to shine.
You can generate B2B leads on Facebook at a low cost per lead
Here are the results of an experiment using Facebook native forms to generate B2B leads at less than $5 per lead
The Time Avo Went From New York to LA by Train
Back in 2016, Avo traveled from New York to Los Angeles by train, and shared the experience in a series of twenty posts in this blog, a collection he called “The Trans-American Railroad.” The recent US elections brought the series back to mind.
Let’s Write a Better Year
At Verb Company we cannot wait to start a better year. We wish you a great 2021 and hope to meet again soon.