AWS Went to Court on Their Marketing Analytics: Could You Do the Same?
You can think it was the politics, or you can listen to AWS’ sales boss: “customers are our obsession.” This is how they do it, step by step.
You can think it was the politics, or you can listen to AWS’ sales boss: “customers are our obsession.” This is how they do it, step by step.
Ann Handley is a writer, digital marketing pioneer, and WSJ best-selling author. We follow her publishing frequency advice.
George Orwell is famous for “1984,” but his work as a journalist is less known. In the essay “Politics and the English language”, Orwell explains how to use language to sharpen the way we think.
If one looks into the Greek etymology of technology—the study of an art or craft, to put it in a simplified way—one does realize that education is, indeed, technology in its purest form.
Verb spoke with Jennifer R. Hudson, a public relations professional with a distinguished track record that began in the airline industry. With a focus on strategic corporate communications, Jennifer discussed with us the challenges faced by businesses and media and misconceptions about what public relations can and cannot do.
Avo and Victor spoke about the presence and future of media and social networks, the importance of information in open societies and how our information gathering is transforming.
Avo sat down (virtually, of course) with our dear Pilar “Pili” Metzler of Avaya, one of Verb’s first customers, to talk about how news and events are changing because of the COVID-19 crisis. She thinks some changes are here to stay.
When we published a survey on the MAX among pilots of the 737 model, most journalists and industry experts we contacted were surprised that we… Read More »Boeing’s Marketing Problem
It may not be easy to determine when man left prehistory behind. For the sake of argument, this house will posit that man began to… Read More »The Age of the Idols