AWS Went to Court on Their Marketing Analytics: Could You Do the Same?
You can think it was the politics, or you can listen to AWS’ sales boss: “customers are our obsession.” This is how they do it, step by step.
Verb Company
You should write more often
Ann Handley is a writer, digital marketing pioneer, and WSJ best-selling author. We follow her publishing frequency advice.
George Orwell’s tips for a less Orwellian future
George Orwell is famous for “1984,” but his work as a journalist is less known. In the essay “Politics and the English language”, Orwell explains how to use language to sharpen the way we think.
What I learned about technology from the stern of a Venetian rowboat
If one looks into the Greek etymology of technology—the study of an art or craft, to put it in a simplified way—one does realize that education is, indeed, technology in its purest form.
Media relations is a marathon, not a sprint
Verb spoke with Jennifer R. Hudson, a public relations professional with a distinguished track record that began in the airline industry. With a focus on strategic corporate communications, Jennifer discussed with us the challenges faced by businesses and media and misconceptions about what public relations can and cannot do.
“Companies are now direct news sources: they no longer need big media”
Avo and Victor spoke about the presence and future of media and social networks, the importance of information in open societies and how our information gathering is transforming.
Pilar Metzler on going virtual: “I believe it‘s going to stay that way”
Avo sat down (virtually, of course) with our dear Pilar “Pili” Metzler of Avaya, one of Verb’s first customers, to talk about how news and events are changing because of the COVID-19 crisis. She thinks some changes are here to stay.
Boeing’s Marketing Problem
When we published a survey on the MAX among pilots of the 737 model, most journalists and industry experts we contacted were surprised that we… Read More »Boeing’s Marketing Problem
The Age of the Idols
It may not be easy to determine when man left prehistory behind. For the sake of argument, this house will posit that man began to… Read More »The Age of the Idols