• Pilar Metzler on going virtual: “I believe it‘s going to stay that way”

    Avo sat down (virtually, of course) with our dear Pilar “Pili” Metzler of Avaya, one of Verb’s first customers, to talk about how news and events are changing because of the COVID-19 crisis. She thinks some changes are here to stay.

  • Data breaches exceed bank robberies

    It’s another case of brick-and-mortar institutions losing to digital. There were 3,813 data breaches in the first half of 2019 compared to 3,200 good old physical bank robberies in the entire 2018. To be fair, we are not exactly comparing apples to apples. The data figure is global, and the bank robbery figure is US-only.… Read More »Data breaches exceed bank robberies

  • Boeing’s Marketing Problem

    When we published a survey on the MAX among pilots of the 737 model, most journalists and industry experts we contacted were surprised that we did not believe the MAX brand would ever take to the air again. Most journalists were taking for granted that a recertified, improved MAX would soon be flying again. It… Read More »Boeing’s Marketing Problem

  • If information is worth something, pay for it

    At Verb.company we are trying something new. We are running a test of selling digital news reports by the copy. We have set a low price per copy and made our first report available at our online store. Like the character in the Futurama TV show who always says “Good news, everyone” before sending the… Read More »If information is worth something, pay for it

  • Under construction

    Sorry for the inconvenience while we make some changes to our website. Here’s a company presentation in case you need more information about us right away. Thank you!

  • The Age of the Idols

    It may not be easy to determine when man left prehistory behind. For the sake of argument, this house will posit that man began to distance himself from the other animals when he began to make idols in his own image and likeness. We do not know for sure what our oldest ancestors’ ideas on… Read More »The Age of the Idols