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  • It’s Always Been Bad Times

    It’s Always Been Bad Times

    In this issue of Verb’s newsletter, TechCrunch looks for guest articles on surviving a downturn, and friends in Latin America offer a tip or two

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  • Searching the Library of Babel

    SEO link building strategies sound a lot like PR when you look at them. We follow Rand Fishkin to see how both disciplines are evolving.

  • There is no such thing as free news

    Consumption of digital news in Latin America grew exponentially during the Covid-19 pandemic, and more people are paying for subscriptions.

  • All Marketing is Mobile Marketing: Cindy Krum

    The evidence about the importance of a strong mobile experience is clear, yet for many publishers their mobile websites are often an afterthought.

  • Digital Transformation is Hard but Expensive

    Out of total, 67% of New York Times business in 2020 was subscriptions, up from 44% in 2010.

  • George Orwell’s tips for a less Orwellian future

    George Orwell is famous for “1984,” but his work as a journalist is less known. In the essay “Politics and the English language”, Orwell explains how to use language to sharpen the way we think.

  • You are not earning enough

    Escape the trap of your public relations job being evaluated only on your “earned media” results