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Illustration of George Orwell at his typewriter
“If it is possible to cut a word out, always cut it out.” George Orwell
  • There is no such thing as free news

    Consumption of digital news in Latin America grew exponentially during the Covid-19 pandemic, and more people are paying for subscriptions.

  • All Marketing is Mobile Marketing: Cindy Krum

    The evidence about the importance of a strong mobile experience is clear, yet for many publishers their mobile websites are often an afterthought.

  • Digital Transformation is Hard but Expensive

    Out of total, 67% of New York Times business in 2020 was subscriptions, up from 44% in 2010.

  • George Orwell’s tips for a less Orwellian future

    George Orwell is famous for “1984,” but his work as a journalist is less known. In the essay “Politics and the English language”, Orwell explains how to use language to sharpen the way we think.

  • You are not earning enough

    Escape the trap of your public relations job being evaluated only on your “earned media” results

  • To The Goddesses Around Us

    On this Women’s Day, we celebrate with gratitude the power of everyday miracles in our friends and colleagues around the world. Happy Women’s Day!