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  • Cybernetics and the English language

    Cybernetics and the English language

    We teach ChatGPT to read following George Orwell’s rules for using language “as an instrument for expressing and not concealing or preventing thought”

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  • There is Plenty of Time

    The possibility to buy online in a second, something that could take us hours in the past, makes us believe that “we have no time.” We do: the same amount as always. We now have to earn each second of attention, and keep it. But it’s worth it: some messages cannot be told in a… Read…

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  • Which Half is Wasted?

    “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker said a century ago. Do you believe in the stats? Bots have driven cheating. A media firm, OLX, even favors stop counting clicks. And now there are mobile ads blockers.

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