How getting an outside view benefits your organization
The right PR agency can give you an outside view of how your brand can contribute to the topics that reporters are working on
A system to buy individual articles without a subscription
At Verb we want a system that lets us buy individual articles without paying for a subscription. Do you want to join us?
Technology is driving a massive transformation of Latin America
A report by Atlantico VC calls the impact of Covid-19 in Latin America “The Tech Tsunami.” We found money is indeed raining down on the region’s startups.
How to overcome cultural barriers and market your brand in the US
We map out what to keep in mind when addressing an international market.
How to play a more effective editing role for your corporate blog
Editing is one of those tasks where investing time first saves you time later. Here’s how to make your editing faster, with a little help from HubSpot
You can learn how to disagree in style
Instead of saying “agree to disagree,” civility is the art to disagree productively. To learn it, check out these tips from the PRSA.
AWS Went to Court on Their Marketing Analytics: Could You Do the Same?
You can think it was the politics, or you can listen to AWS’ sales boss: “customers are our obsession.” This is how they do it, step by step.
This is why they don’t approve your public relations budget
Things left unsaid might be blocking your budget, even if everyone is happy with your PR program
The Power of Personal Stories
We turn to the stories of successful people behind the great ideas because knowing they were fallible humans like us is a powerful source of inspiration