With the Spectre, HP encroaches into Apple territory. It is new premium product that may not give Apple a run for its money as yet. But the MacBook-maker will take notice. It would not seem that a 10.4 mm laptop like the Spectre would feel much different from the 17 mm-thick MacBook Air. But it does, reviewers say. The press has also noticed the new logo, which matches the aesthetics of the new device. With its premium line, HP may be on its way to becoming a contender of note in a territory where Apple has reigned unrivalled for almost two decades now. A new fight may be shaping up in the fickle world of technology brands.