What happens in Vegas: the Consumer Electronics Show

 

Every year, the Consumer Electronics Show in Las Vegas heralds the world the new technologies will usher in. This year the stars appear to have been futuristic supercars, including BMW’s i8 convertible concept and Faraday Future’s FFZERO1, a car that can go from 0 to 60 mph in less than three seconds. From gesture reading to helmets that feed drivers water and oxygen, this is the stuff of the future. It may very well stay there, as many inventions and developments come out at the wrong time, the wrong price, in a mature market that slows down innovation, or simply a combination of things that prevent them from reaching the market. Or sometimes the biggest news simply escapes our attention by reason of its small size: think the drones, the lower profile stars at CES 2016. The press coverage BMW and FF are receiving is subtly different: BMW’s is comparatively more subdued—its stunning car is nonetheless short of the Batmobile unveiled by FF—yet the company has a robust track record in the industry, whereas for all the fanfare, FF has a long way to go to prove itself, even if it does it at 200 mph. Tesla demonstrates that it is feasible to be a pioneering yet profitable newcomer. Yet sometimes what happens in Vegas stays in Vegas, truly.

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