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Which Half is Wasted?

  • by Verb Company
  • September 1, 2015

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” John Wanamaker said a century ago. Do you believe in the stats? Bots have driven cheating. A media firm, OLX, even favors stop counting clicks. And now there are mobile ads blockers.

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